New Product News: Aug 27, 2002
KIDS AND ADULTS CELEBRATE DOG DAYS OF SUMMER BY IMITATING ONE OF AMERICA’S MOST BELOVED CARTOON CHARACTERS

Battle Creek, MI, August 27, 2002 - Kids-at-heart both young and old will do just about anything to be like one of America’s most beloved cartoon characters – Scooby-Doo – and to win a year’s supply of free cereal. In Branson, Mo., hundreds of Scooby fans participated in the Kellogg’s® Scooby-Doo™ Cereal Sound-Alike Challenge, where they were asked to do their very best Scooby-Doo voice imitation with a mouthful of Kellogg’s™ Cinnamon Marshmallow Scooby-Doo™ Cereal.

Jason Merrick, 28 of Cabot, Ark., wowed judges with his voice impression of Scooby-Doo’s infamous laugh and took home the grand prize of a year’s supply of free Kellogg’s™Cinnamon Marshmallow Scooby-Doo™ Cereal. The event was held during the dog days of summer to celebrate America’s love affair with Scooby-Doo and the arrival of Kellogg’s™ Cinnamon Marshmallow Scooby-Doo™ Cereal on supermarket shelves nationwide.

“I always told mom and dad that all those mornings watching cartoons would pay off,” said Merrick, when he learned he had won first place. “I can’t wait to eat Scooby-Doo cereal for a year.”

Now available at supermarket and grocery stores nationwide, new Kellogg’s™Cinnamon Marshmallow Scooby-Doo™Cereal brings the fun of Scooby-Doo and all the gang, including Fred, Daphne, Velma and Shaggy, to breakfast tables nationwide. Fortified with 12 vitamins and minerals, the cereal features crispy, sweetened cinnamon-flavored multi-grain bone-shaped cereal with marshmallow bits shaped like Shaggy, the Mystery Machine and the ghost. The cereal also includes fun Scooby-Doo games on the back of the box.

“At Kellogg, we’re continually looking for ways to maximize the fun at breakfast – the most important meal of the day – for families with children,” said Kevin Smith, Senior Vice President of Marketing Services at Kellogg Company. “Given America’s love affair with Scooby-Doo, we’re thrilled to be able to bring the excitement of the Scooby-Doo cartoon series to the breakfast table for fans both young and old through our new Scooby-Doo Cereal.”

For more information:

Golin/Harris International
Craig Boxx
312-729-4153

Kellogg Company
Jenny Enochson
269 961-3799
media.hotline@kellogg.com

With 2001 sales of about $8 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Special K®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr’s®, Plantation®, Ready Crust® and Kashi®. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg’s Web site at www.kelloggs.com or Keebler’s Web site at www.keebler.com