Press Release: Jan 23, 2003
GET THE FACTS ON CEREAL EATERS’ SECRETS

Battle Creek, MI, January 23, 2003 - Although some people search for new ways to simplify breakfast, a new study shows that many others get creative by adding personal flair to their cereal bowls. The study, conducted on behalf of Kellogg’s Raisin Bran Crunch, debunks the myth that breakfast is an on-the-run affair, and also shares some interesting habits that consumers indulge in to create their unique breakfast cereal, including experimentation with outrageous toppings such as juice and water!

For more information:

Kellogg Company
Jenny Enochson
269 961-3799
media.hotline@kellogg.com

Hill & Knowlton
Kimberly Lutes
212-885-0649
klutes@hillandknowlton.com